Pfizer
Atopic Dermatitis Mechanism of Disease

I was asked to create an unbranded Mechanism of Disease (MOD) video on how atopic dermatitis functions in the body in preparation for a new product launch.

I created an interactive video that has the mechanism of how atopic dermatitis is triggered from inside and outside the body presented by two scientists from different sides of the same clear screen. This highlights the relationships between the different pathways. As an interactive piece, the user could select which person to learn from.

The video was used in a digital and OOH advertising.

I was responsible for Art Direction, VFX Direction, Animation Direction, and 3D.