Intercept
Nash Tipping Point Campaign Art

I was asked to create the campaign art for the education campaign about the dangers of NASH with fibrosis.

I created a mountain range with the fibrosis progression carved from stone atop the range. At the end, the word “cirrhosis” falls over the cliff. This visually tells the story of the progression of the disease to eventual death.

This artwork was used in digital, print, video, interactive, and OOH advertising.

I was responsible for Art Direction, Animation Direction, and 3D.