Mannkind
Afrezza Mechanism of Action

I was asked to create the Afrezza Mechanism of Action (MOA) video for the launch of a first of-its-kind inhalable insulin.

I crafted a visual story of how a dose from the inhaler travels into the body, through the lungs, and into the blood stream that highlights the benefits of the first inhaled insulin. It uses both live-action, in addition to 3D, to emphasize the ease of use in the dailiy life of the patient.

The video was used in digital and OOH advertising.

I was responsible for Art Direction, Animation Direction, VFX Direction, and 3D.