Intercept
Ocaliva Rethink PBC

I was asked to create the Rethink PBC campaign art and video for Ocaliva

I created a serene, tropical island with a woman standing on the shore taking photographs of a peaceful ocean. Seen from above, the island is liver-shaped and surrounded by sharks swimming unnoticed below the surface of the water. This highlights how primary biliary cholangitis, a disease more common in women, goes unnoticed in early stages and can lead to liver failure.

The campaign art and video were used in digital, print, and OOH.

I was responsible for Art Direction, DIrection, VFX Direction, Animation, and 3D.