Moth+Flame
National Suicide Prevention Month

As Creative Director of the Suicide Prevention Immersive Series, I was asked to create a marketing video highlighting the series usage during National Suicide Prevention Month in the military.

Using an evidence-based strategy, I told the story of how the Suicide Prevention immersive experiences create increased human impact through technological sophistication against a backdrop of Department of Defense reports emphasizing the need to modernize. Using examples, testimonials, survey data, statistics, and footage from training on military bases, I crafted a visual story to enhance the narrative of the superior benefits over traditional methods.

The video was used in digital, social media, and OOH. Over the next year, the program achieved a wider adoption with expansion from 5 to 10 episodes and was used by 15,000+ service members across 30+ military bases and ships.

I was responsible for Writing, Creative Direction, Direction, Art Direction, and Branding.