Alcon
Air Optix HydraGlyde Hula

I was asked to create a social media video for the launch of Air Optix HyraGlyde that highlights the benefits of HydraGlyde technology.

I created a video of a very flexible contact lens twisting and turning as it hula-hooped with a ring of liquid moisture. This reinforced the message of increased moisture length allowing for longer wearing and flexibility.

The video was used in a digital and social media advertising.

I was responsible for Art Direction, Direction, Animation Direction, and 3D.