Novartis
Adakveo Mechanism of Action

I was asked to create the Adakveo Mechanism of Action (MOA) video and art explaining how Adakveo treats sickle cell disease.

Working with medical directors and scientific documentation, I crafted a story that shows how sickle cell disease causes occlusions in blood vessels and details how the mechanism is blocked by Adakveo to prevent occlusions from forming.

The video was used in a digital, print, and OOH advertising.

I was responsible for Creative Direction, Art Direction, Animation Direction, and 3D.