Accenture
Avenues: Alayna

As Creative Director for Accenture’s Avenues Series, I was aked to create a marketing video for the launch of the new Alayna experience.

Using in-experience videos, interviews with experts, and audience testimonials, I crafted a story about how the Alayna interactive experience takes you inside the world of social services and how through the interactivity allows each person to have a unique experience.

The video was used in a digital and OOH campaign which led to a program expansion from six to twenty episodes in the library.

I was responsible for Creative Direction, Direction, Art Direction, and Producing.